How To Market Real Estate on Social Media in 5 Easy Steps

Your No-Fluff Guide to Turning Listings Into Clicks, Calls, and Contracts

Hey there, it’s your gal Andie,

And if you’ve ever felt that sinking feeling of posting a beautiful listing photo only to hear crickets in the comments section… this one’s for you. Let’s be honest. Social media can feel like a full-time job, especially when you’re already juggling client showings, negotiations, paperwork, and let’s not forget — life. But here’s the thing: if you want to grow your brand, get more eyes on your listings, and build real relationships with future clients, social media isn’t optional.

It’s your digital handshake.

But here’s the good news: it doesn’t have to be overwhelming. With the right strategy (and a few behind-the-scenes tricks), you can turn your social accounts into powerful real estate magnets — in just five easy steps. Let’s make social media work for you, not the other way around.

Step 1: Pick the Right Platforms (Not All of Them)

You don’t need to be on every social media platform — you just need to be where your people are.

Here’s the breakdown:

• Instagram is your visual BFF. Think stunning photos, Reels, and behind-the-scenes stories. Perfect for listing highlights, lifestyle branding, and “day in the life” content.

• Facebook is still gold for local targeting and community engagement. Great for sharing open houses, client testimonials, and local events.

• LinkedIn is ideal for networking with professionals, real estate referrals, and showcasing your market expertise.

• TikTok (optional, but powerful) is all about personality and viral potential. If you’re a natural on camera, don’t sleep on it.

• YouTube is king for long-form video tours, neighborhood guides, and SEO-rich content. Though YouTube Shorts are quickly gaining traction.

  
  

📍Pro Tip: If you’re just getting started, focus on Instagram + Facebook. You can cross-post, build your audience, and still have time to sell houses.

Step 2: Create Content That Converts (It’s More Than Just “Just Listed”)

A listing photo with a few specs won’t cut it (all the time) anymore. You need to create content that draws people in, builds connection, and makes them curious enough to click.

Rotate through content types like:

• Listing spotlights (but tell a story — not just square footage)

• Behind the scenes ("Here’s what prepping a home looks like!")

• Client success stories (Hello, testimonial Tuesday)

• Market tips ("3 things to know before buying in Naperville")

• Local love (Highlight a coffee shop, park, or school)

• Your real estate journey (People connect with people, not just properties)

🎯 Formula to try:📸 A stunning photo✍️ A short story or tip📱 A clear call to action (CTA) — “DM me for a showing,” “Save this post,” “Know someone looking to move?”

The more real you are, the better the response. People buy from people they trust — and trust is built through consistency and value.

Step 3: Use Video to Build Trust (Fast)

Let’s call it like it is: video builds trust faster than anything else.

Whether it’s a quick walk-through of your new listing, a personal message to buyers, or a 60-second tip on staging — video shows your face, your tone, and your knowledge. That’s how you turn a viewer into a client.

Try these simple video ideas:

• “Come with me to prep for an open house”

• “3 red flags I watch for during showings”

• “What $500K gets you in [your market]”

• Drone highlight clips of new listings (cue Benaiah Studios 😉)

  
  

🎥 Camera shy? Start with Instagram Stories. They disappear in 24 hours and help you build comfort being on camera. Your audience doesn’t expect perfect — they want you.

Step 4: Leverage Hashtags for the best Real Estate Social Media

Let’s talk discoverability.

One of the biggest keys to real estate marketing on social media. Hashtags and geo-tags are your behind-the-scenes besties for getting content in front of the right eyeballs. Used correctly, they boost visibility without spending a dime.

Use hashtags that are:

• Local (#NapervilleHomes #ChicagoRealEstate)

• Niche (#FirstTimeHomeBuyer #LuxuryListing)

• Realtor-specific (#RealtorLife #RealEstateTips)

  
  

🎯 Pro tip: Create a few rotating hashtag groups and save them in your phone notes for easy copy/paste. Switch them up to avoid being flagged as spam.

Don’t forget geo-tags:

Tag the neighborhood, city, or business you're featuring. It helps locals find your posts — especially when buyers are searching an area, not just your name.

Step 5: Engage Like a Pro (The Algorithm Is Watching)

Posting and ghosting? Not the move.

Social media is a conversation, not a bulletin board. You’ll get the most traction when you engage with your followers and show up consistently.

Here’s your engagement cheat sheet:

• Respond to every comment (even if it’s just a thank you)

• Like and comment on other local accounts (build community)

• Use polls or questions in Instagram Stories (boosts visibility)

• Message new followers with a quick thank you or welcome

  
  

💡 Pro tip: Spend 10 minutes a day engaging — before and after you post. It trains the algorithm to boost your content and helps you stay top-of-mind.

Bonus: Invest in Killer Visuals (It Starts With the Photos)

Look, you can write the best caption in the world — but if your photo is dark, crooked, or screams “cell phone from 2011”… no one’s clicking. This is where your real estate photographer becomes your secret weapon. More specifically? Benaiah Studios.

At Benaiah, we specialize in creating not just pretty pictures, but scroll-stopping visuals designed for digital impact. Think:

• Drone shots that elevate your feed (literally)

• Twilight edits that add emotional punch

• Vertical video for Reels and TikToks

• Clean, editorial-style photos that make buyers pause

  
  

We help you stand out — not just with listings, but with a consistent brand presence across your platforms. Because when your social content looks next-level? People start thinking, “If they market like this, imagine how they’ll market my home.”

Final Thoughts: Social Media Doesn’t Have to Be Hard

You don’t need a content calendar color-coded down to the minute. You don’t need to go viral. You just need to be consistent, be real, and show people that you know your market, love your clients, and are really good at what you do.

Start with one platform. Rotate through different content types. Use great visuals. And stay in the conversation. And if you’re ready to upgrade your content with media that sells, give Benaiah Studios a call. We’re here to make you look good — everywhere you show up online.

Here’s to another How-To journey together,

forever thankful,

Andie 💋