According to the National Association of Realtors (NAR) 2024 Housing Market Report: 70% of buyers now expect some form of virtual tour when browsing homes online. 86% of Millennials say they would choose to view a 3D tour before scheduling an in-person showing. Homes marketed with 3D walkthroughs spend 31% less time on the market compared to those without. Listings with 3D tours receive 49% more engagement on average across real estate platforms like Zillow, Realtor.com, and Redfin

A 2016 AARP study found that 83% of people over 60 believe it’s “very important” to pass on family history to younger generations, and 72% said they do so primarily through stories. But these aren’t just sentimental recollections. Research from the Family Narratives Lab at Emory University confirms that intergenerational storytelling plays a critical role in forming family identity, cohesion, and psychological resilience.

In fact, a 2023 study from Zillow found that buyers are 78% more likely to engage with listings that feature video tours, especially when those videos include music, voiceover narration, and scenes that show life inside the home. This ties into a principle known as the dual process theory in psychology—our decisions are shaped by both analytical (System 2) and emotional (System 1) thinking. When video taps into both—showing beautiful aesthetics while telling a story—it becomes a persuasive tool