The Benaiah Blog

In fact, a 2023 study from Zillow found that buyers are 78% more likely to engage with listings that feature video tours, especially when those videos include music, voiceover narration, and scenes that show life inside the home. This ties into a principle known as the dual process theory in psychology—our decisions are shaped by both analytical (System 2) and emotional (System 1) thinking. When video taps into both—showing beautiful aesthetics while telling a story—it become

Let’s face it, there are a lot of agents. Over 3000 registered agents in Naperville alone, but there’s only one you. A personal branding video helps you stand out in a sea of sameness. It turns your unique approach into your biggest asset. And if you're like most agents you've had one of two thoughts: Nobody else does this, why should I? and/or I can't afford one. I'd make an argument that you can't afford to be "normal".

Drone photography isn’t about being fancy. It’s about being smart. In a market flooded with listings, a well-executed aerial shot gives your property a chance to shine, to stand out in a sea of sameness. And the best part? You don’t have to do it yourself. Ask the right questions, and use the visuals strategically, and you’ll see the difference not just in clicks, but in conversations, showings, and offers. Let’s take your next listing from “Just Listed” to "Just Sold"

Let’s start with the stats: 97% of buyers begin their home search online (NAR, 2023). 82% of sellers say they’re more likely to choose an agent with a strong online presence. Top-earning agents are 67% more likely to post video content weekly compared to average earners (HubSpot, 2023). The message is clear: to grow in 2025 and beyond, agents must meet clients where they are—and today, that’s on social media.

In my newest blog, I’m breaking down how twilight edits: Create emotional pull, Increase listing engagement, Show your brand is a cut above

Whether you're a top-producing Realtor or a first-time seller, quality imagery is your most persuasive marketing tool.

In a fast-paced digital environment, empty rooms can feel cold, confusing, or just plain forgettable. That’s where virtual staging steps in.

So, picture this: your listing just hit the MLS. The photos? On point. The description? Pure poetry. But something’s missing...

Hello, budding real estate magnates! Andie here, your go-to gal for marketing wonders. While my foundation is rooted in faith and the...

In today's highly digital world, content marketing has emerged as a crucial element in the marketing mix of businesses across all...

Real estate marketing has drastically evolved over the last decade, and 2023 is no exception. With the digital realm taking center stage,...

In the competitive real estate industry, standing out from the crowd often means thinking outside the box and going beyond traditional...

In the digital age having a strong social media presence is a non-negotiable for businesses in every industry, these five tips will help you

Quick Do's and Don'ts of building your restaurants menu

In this article, we explore why hiring a professional menu writer can be a game-changer for your restaurant.