How the Most Successful Real Estate Agents Are Using Social Media to Generate More Leads

Everyone is on Social Media

In today’s fiercely competitive real estate market, visibility is currency—and the most successful agents know that social media is where modern visibility lives. With over 4.9 billion active users worldwide (Statista, 2024), platforms like Instagram, Facebook, LinkedIn, TikTok, and YouTube have become the new battleground for attention and trust.

While many agents dabble in digital marketing, the top performers use social media with intent, strategy, and measurable results. According to the National Association of Realtors (NAR), agents who consistently use social media as part of their business strategy are 3x more likely to meet or exceed their annual sales goals than those who do not.

So what exactly are these high-achieving Realtors doing differently to leverage social media to get leads? This article breaks down the habits, content strategies, and platform choices that set the best apart from the rest—and how any agent can start applying these tactics today.

Why Social Media Is a Power Tool for High-Performing Agents

Let’s start with the stats:

• 97% of buyers begin their home search online (NAR, 2023).

• 82% of sellers say they’re more likely to choose an agent with a strong online presence.

• Top-earning agents are 67% more likely to post video content weekly compared to average earners (HubSpot, 2023).

The message is clear: to grow in 2025 and beyond, agents must meet clients where they are—and today, that’s on social media.

What Social Media Are Top Agents Leveraging For Leads?

It doesn't get better than this, we're offering a basic overview of our playbook that we recommend for social focused agents.

Instagram: For Visual Authority

Instagram’s 2 billion monthly users make it a no-brainer, but top agents go beyond pretty pictures. They use Instagram as a mini-brand platform—mixing listings with lifestyle, market education, and behind-the-scenes authenticity.

Top-performing strategies:

• Branded Reels: Short, informative videos about buying, selling, or market conditions.

• Highlights: Organizing content into FAQs, reviews, and listing categories.

• Consistency: Posting 4–6x per week increases visibility by 300% (Later, 2023).

Facebook: For Community Engagement

Facebook remains a stronghold for sellers, downsizers, and family-focused buyers. Elite agents use it to build hyperlocal authority through groups, targeted ads, and personal storytelling.

Best practices:

• Creating local real estate or neighborhood groups.

• Facebook Live Q&As and walk-throughs.

• Paid ads with $7–$15 cost per lead, among the lowest in digital marketing (AdEspresso).

LinkedIn: For Credibility and Referrals

LinkedIn is where real estate meets thought leadership. High-performing agents use it to attract referrals, commercial opportunities, and affluent buyers.

Top tactics:

• Publishing original market insights or trend analyses.

• Celebrating client wins or successful closings with a professional tone.

• Building referral networks with lenders, inspectors, and attorneys.

TikTok: For Reach and Relatability

What began as Gen Z entertainment is now a goldmine for early adopters. Agents using TikTok strategically generate 10x more organic reach than on Facebook or Instagram (Hootsuite, 2023).

Winning content includes:

• Real estate myth-busting.

• Quick buyer/seller tips in 60 seconds or less.

• Walk-throughs with humor or strong storytelling hooks.

YouTube: For Long-Term Visibility

The most successful agents use YouTube not just to post videos—but to rank on Google. With 68% of homebuyers using YouTube for research (Think With Google), this is a crucial long-form content play.

Effective YouTube content includes:

• 5-minute neighborhood guides.

• “What $500K Buys in [City]” videos.

• Real estate explainers (appraisals, inspections, loans).

What Kind of Content Converts? Insights from Top Producers

A survey of 500 top-producing agents by The Close in 2023 revealed a consistent content formula:

• 40% educational (how-tos, market trends)

• 30% lifestyle/personal (family, hobbies, community involvement)

• 20% listings (walk-throughs, highlights)

• 10% testimonials and reviews

Here’s what that looks like in action:

Educational Content That Builds Trust

Top agents aren’t just selling—they’re teaching.

Examples:

• “3 Mistakes Sellers Make in a Hot Market”

• “How Rising Interest Rates Actually Impact You”

• “Should You Wait to Buy or Jump In Now?”

These types of posts generate 40% more shares and saves, according to Sprout Social.

Personal Brand Moments That Humanize

High-performing Realtors show their humanity.

Examples:

• A morning routine before showings

• Weekend outings in the neighborhood

• Family milestones or client celebrations

This type of content doubles engagement compared to listings alone (Hootsuite, 2023).

Client Wins That Tell a Story

Top agents understand that every closing is a marketing opportunity.

Examples:

• Video testimonials from buyers

• “Offer accepted in 24 hours” stories

• First-time homeowner moments

Strong Calls to Action

Every great post ends with a direction.

Examples:

• “DM me for a free market snapshot.”

• “Comment 'INFO' for my home prep checklist.”

• “Tap the link in bio to see what your home is worth.”

The Posting Habits of Top Earners

According to SocialPilot and NAR’s 2023 Digital Trends Report:

• Top 10% agents post 5–7x per week.

• 82% use video weekly or more.

• 60% collaborate with a photographer or videographer.

• 70% say their social content directly led to a referral or sale in the past year.

How Benaiah Studios Supports Top Agents

At Benaiah Studios, we help high-achieving Realtors stand out by producing professional-quality video and visual content that aligns with their brand—and converts.

From dynamic listing videos to monthly market explainer Reels, we create content that keeps you top-of-mind in a crowded market. And because we understand how social algorithms work, we tailor visuals that boost reach and engagement.

In a sea of amateurs, professional production is your competitive edge.

Final Thoughts: Success Leaves Clues

The most successful real estate agents in today’s market aren’t just showing homes—they’re building audiences. They’re combining storytelling, market insight, and consistent branding to stay visible and valuable.

If you're serious about growing your pipeline, follow the blueprint of those who already are.

Post with purpose. Educate with empathy. Show up with consistency.

Because your next 10 leads? They’re probably watching your content right now.