Is Virtual Staging Worth It?

The Pros and Cons for Realtors and Sellers

In today’s hyper-competitive real estate market, first impressions are made with a swipe. Before a buyer ever sets foot in a property, they’ve likely scrolled through dozens—if not hundreds—of online listings. In that fast-paced digital environment, empty rooms can feel cold, confusing, or just plain forgettable.

That’s where virtual staging steps in.

Virtual staging uses photo editing software to place digital furniture and decor into images of empty homes. It can turn a blank canvas into a stylish, welcoming space that helps potential buyers envision themselves living there. But like any tool, virtual staging isn’t perfect. So the question remains: is virtual staging actually worth it?

Let’s look at the pros and cons—especially for sellers listing homes above market value or properties that need a little TLC.

The Pros of Virtual Staging

1. Cost-Effective Presentation

Traditional staging can cost thousands of dollars, especially for larger homes or longer listing periods. Virtual staging, by contrast, often costs a fraction of that—typically ranging from $25 to $50 per photo. For budget-conscious sellers and agents, it’s a practical alternative.

2. Helps Buyers Visualize Potential

Many buyers struggle to imagine how to use an empty space. Virtual staging guides the eye, demonstrating layout possibilities and emotional potential. This is especially useful for:

• Homes with awkward floor plans

• Unique spaces that defy furniture norms

• Properties with outdated or worn-out features

A cozy staged image can shift the narrative from “needs work” to “has potential.”

3. Faster Listing Turnaround

Unlike traditional staging, which requires scheduling movers and renting furniture, virtual staging can be completed within 24 to 72 hours. That speed allows Realtors to go live with listings faster—an edge in hot markets.

4. Elevates Online Presence

Online listing platforms are crowded. Virtual staging instantly elevates a home’s appeal in thumbnail views and scrolls. A bright, beautifully staged photo stands out against a sea of empty rooms.

The Cons of Virtual Staging

1. It’s Not “Real”

This is the biggest sticking point. Virtual staging only exists in the photos. When buyers visit the property in person, what they see is a blank space. If expectations aren’t managed properly, that disconnect can feel jarring—or even deceptive.

2. Disclosure Is Critical

Ethically (and often legally), agents must disclose that images are virtually staged. Transparency maintains trust, but the “digitally staged” label can sometimes dull the emotional punch of the visuals.

3. It Can Look Unnatural

Quality matters. Poorly done virtual staging—with odd shadows, floating rugs, or unrealistic furniture—can turn buyers off. It’s crucial to work with a team that uses high-end design and understands spatial accuracy.

4. Not a Fix-All

Virtual staging helps buyers imagine possibilities, but it won’t cover up real issues. If a home needs major repairs, deep cleaning, or curb appeal improvements, no amount of digital design will compensate.

When Virtual Staging Makes the Most Sense

Virtual staging is especially effective in two key scenarios:

• Listings Above Market Value: When a home is priced higher than comps in the area, presentation becomes everything. Virtual staging helps justify the price by giving buyers a vivid vision of luxury, style, or functionality.

• Homes That Need a Little Love: Older properties, rental homes, or those in transition may lack charm in their empty state. Virtual staging helps buyers look past scuffs and scratches to see the home's long-term potential.

In both cases, you’re not trying to deceive—you’re helping people see. You’re bridging the imagination gap.

So, Is It Worth It?

In most cases, yes. When used with transparency and quality execution, virtual staging can be a powerful marketing tool. It helps listings shine online, draws in more prospective buyers, and makes a property feel like a place someone could call home.

But it works best when it’s part of a thoughtful strategy—not a shortcut. It should complement professional photography, accurate pricing, and a well-maintained property.

For Realtors and sellers looking to stand out—especially when asking a premium or dealing with a home that needs vision—virtual staging is often not just worth it. In my eyes it’s essential. Opinion: Benaiah Studios offers the best value in the Naperville area for virtual staging when you use them for your property listing.